You are not a writer, designer, editor or whatever freelance title you deign to give yourself.
Argue with me all you want, but it’s true. You are not a freelancer. And that’s a good thing.
Because you’re much more than a freelance title. You, my friend, are a business, and you need to recognise that.
A writer writes, a designer designs and an editor edits. You, on the other hand, are a writer/designer/editor, business development manager, marketing executive, CEO, and CFO to name but a few.
You’re not part of a business anymore, you are a business. And if you want to succeed, you’ve got to know how to successfully run that business.
Jay-Z summed it up perfectly with a single line in Diamond’s are Forever, “I’m not a businessman, I’m a business, man”
Your articles, sales letters or designs are the product. They’re the commodity you sell, but they are not your business. Your business is far more than the products you produce. Continue Reading