10 Books Every Successful Freelancer Needs to Read

books for freelance success

You are not a writer, designer, editor or whatever freelance title you deign to give yourself.

Argue with me all you want, but it’s true. You are not a freelancer. And that’s a good thing.


Because you’re much more than a freelance title. You, my friend, are a business, and you need to recognise that.

A writer writes, a designer designs and an editor edits. You, on the other hand, are a writer/designer/editor, business development manager, marketing executive, CEO, and CFO to name but a few.

You’re not part of a business anymore, you are a business. And if you want to succeed, you’ve got to know how to successfully run that business.

Jay-Z summed it up perfectly with a single line in Diamond’s are Forever, “I’m not a businessman, I’m a business, man

Your articles, sales letters or designs are the product. They’re the commodity you sell, but they are not your business. Your business is far more than the products you produce. Continue Reading

How to Create Great Visual Content and Attract Traffic

How to create Visually appealing content

There’s nothing worse as a writer. You spend hours crafting each piece of content. You slave over your keyboard ensuring your prose is perfect, the pacing’s just right and there’s an actionable, informative lesson to be taken away. But after all your hard work, you click the publish button and… nothing. Barely any views, a […]

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The Practical Guide to Writing Conversational Copy

How to write conversationally

How do they do it? What’s the magic little secret enabling certain writers, without fail, to create copy that entertains and enraptures? They’ve got an uncanny ability to turn even dry and dull subject matter into engaging text you simply can’t put down. It’s a skill that separates the good from the great. Writers who […]

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Why Tenacity Always Trumps Persistence

tenacity vs persistence diagram

Tenacity and persistence. Two words many mistakenly believe to be synonymous. I’ll agree they’re similar in meaning. Both tenacious and persistent persons possess a will that refuses to submit. However, it’s the manner in which they refuse that’s entirely different, with one being decidedly more effective at achieving success. A persistent person will try something […]

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Book review – Eliyahu M. Goldratt – The Goal: A Process of Ongoing Improvement


Can I assume that making people work and making money are the same thing?  – Eliyahu M. Goldratt – The Goal: A Process of Ongoing Improvement Out of all the business books I’ve now read, this is without doubt the most approachable. As a freelancer you probably think of yourself as nothing more than a […]

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The Power of Precision Writing – Why Brevity is Important

Writing less to stay more, the power of brevity

Have you ever noticed how certain writers have an unparalleled mastery of the English language. In every sentence they craft, they never waste words, and still manage to communicate their point with a succinct grace. Their prose is nothing short of amazing. It’s economical, to the point and most of all, clear. This concise crafting of copy is a […]

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10 Minutes to Your Own Professional Writer’s Website

how to set up a writer's website

Do you want a successful writing career? Stupid question, right? Of course you do. We all do. We want clients that pay thousands for every project, a steady flow of work and the ability to work from wherever and whenever we want. But there’s a problem. You might want these things and you probably have […]

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Land Better Freelance Clients Today With These 20 Questions

freelance client interviews

It’s a thought that terrifies most writers. From the security of your little writing hole you’re nothing short of a superstar. You can craft content that sells products, inspire audiences and entertain thousands. But when a prospect wants to discuss a project over the phone, it all goes horribly wrong. That eloquence and confidence you […]

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