#OBEW Week 11 – Steve Slaunwhite – Start and Run a Copywriting Business

Start & Run a Copywriting Business (Start and Run A)

It makes no sense to do something you hate, even if it works. Because if you hate it, you won’t do it consistently.

– Steve Slaunwhite – Start and Run a Copywriting Business

If you’ve been keeping up with the OBEW posts you should be familiar with Steve Slaunwhite. He’s a highly respected copywriter who also co-authored another OBEW book (with Ed Gandia and Pete Savage) I recently reviewed – The Wealthy Freelancer.

Just like The Wealthy Freelancer, Start and Run a Copywriting Business is a comprehensive look at how to set up and maintain a successful freelance writing business. Continue Reading

5 Problems with Freelance Writing

Financial stress of freelance writing

Being a freelancer’s pretty awesome right? You get to choose who you work with, what kind of projects you take on and are able to work to the beat of your own drum. Pretty ideal. Yet despite what a lot of freelance writers may tell you, it’s definitely not all sunshine and rainbows. There’s a […]

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The Side of Prospecting No One Talks About

Value in client prospecting

How would you describe your prospecting cycle? A lot of freelancers tend to think that prospecting is a simple three-step process to be completed when work is slow: Find client Pitch client Wait for work Technically this view isn’t wrong, but it’s far from productive or secure. As a freelancer you don’t have the luxury […]

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#OBEW Week 10 – I.J. Schecter – 102 Ways to Earn Money Writing 1,500 Words or Less

Cover of I.J. Schecter's 102 Ways to Earn Money Writing 1,500 Words or Less

There’s a lot to like about this book but the thing that really stood out for me is its simplicity. This book knows exactly what it is. It doesn’t try to be anything else and it doesn’t overreach. It offers an incredible look at the various ways to earn money writing which puts my paltry […]

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#OBEW Week Nine – Tom Rath – Strengths Finder 2.0

Strengths Finder 2.0

Strengths Finder 2.0 struck me more as common sense 1.0. The book is split into three sections. The first third is somewhat negative and outlines how we should only focus on activities we’re good at. We’re told that the popular maxim ‘you can be anything if you try hard enough’ is misguided and that instead […]

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15 Types of Freelance Writing Jobs, Which One is For You?

different types of writing jobs within a niche

You know the importance of choosing a niche, right? Specialising in a small handful of industries makes it easier for you to build credibility, establish connections and earn those lucrative referrals we al want. It’s a great way to add focus to your career and really increase your income potential. But choosing a niche is […]

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#OBEW Week Eight – Pete Savage, Ed Gandia, Steve Slaunwhite – The Wealthy Freelancer

Cover of the wealthy freelancer book

Without standards, you end up accepting any morsel of paying work that comes your way, like a hungry mouse devours a crumb. You remain stuck in that gut-tightening, demoralizing position of doing work you despise, for clients you don’t like, just because you need the money. – Pete Savage, The Wealthy Freelancer I’ve got to […]

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#OBEW Week Seven – David Ogilvy – Ogilvy on Advertising

Inside look a Ogilvy on Advertising

The consumer isn’t a moron. She is your wife – David Ogilvy Every professional writer from bloggers to corporate writers, content marketers to magazine contributors can benefit from studying traditional copywriting. Copywriters produce some of the most compelling and persuasive copy out there. Getting an insight into the processes and thoughts of one of the […]

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