Book review – Eliyahu M. Goldratt – The Goal: A Process of Ongoing Improvement

The Goal: A Process of Ongoing Improvement

Can I assume that making people work and making money are the same thing? 

Eliyahu M. Goldratt – The Goal: A Process of Ongoing Improvement

Out of all the business books I’ve now read, this is without doubt the most approachable.

As a freelancer you probably think of yourself as nothing more than a writer. But that’s not true. You are a business. Yes your earning potential depends on your ability to write, but it equally depends on your success as a business oriented individual.

The Goal is the perfect book to help you better understand the business processes and constraints you’ll face. It puts you in a better position to understand the complexity of your business for maximum success. Continue Reading

The Power of Precision Writing – Why Brevity is Important

Writing less to stay more, the power of brevity

Have you ever noticed how certain writers have an unparalleled mastery of the English language. In every sentence they craft, they never waste words, and still manage to communicate their point with a succinct grace. Their prose is nothing short of amazing. It’s economical, to the point and most of all, clear. This concise crafting of copy is a […]

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Land Better Freelance Clients Today With These 20 Questions

freelance client interviews

It’s a thought that terrifies most writers. From the security of your little writing hole you’re nothing short of a superstar. You can craft content that sells products, inspire audiences and entertain thousands. But when a prospect wants to discuss a project over the phone, it all goes horribly wrong. That eloquence and confidence you […]

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The Value Centric Approach to Setting Your Freelance Rate


You know, I’ve been debating how to turn this little story into a useful lesson for the last two weeks. Despite all the angles I’ve considered and three trashed article drafts, I’ve not been able to turn this tale of woe into anything more pertinent than, “Don’t Be a F*cking Idiot”. I don’t think that […]

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#OBEW Week 13 – Steven Covey – the 7 Habits of Highly Effective People

7 Habits of highly effective people by Steven Covey Cover

Did you ever consider how ridiculous it would be to try to cram on a farm— to forget to plant in the spring, play all summer and then cram in the fall to bring in the harvest? The farm is a natural system. The price must be paid and the process followed. You always reap […]

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#OBEW Week 12 – Luke Sullivan – Hey, Whipple, Squeeze This

Hey, Whipple, Squeeze This book cover

You need to find the central truth about your brand or about the whole product category. The central human truth. Hair coloring isn’t about looking younger. It’s about self-esteem. Cameras aren’t about pictures. They’re about stopping time and holding on to life as the sands run – Luke Sullivan I’m a firm believer in there […]

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How to Create an About Page That Connects and Converts

Dude writing some stuff, possibly his about page!

It’s the page you’re overlooking. The one which, despite your turning a blind eye to it, actually ranks among the most viewed pages on your website. The page in question? Your about page. Yup. That’s right. That little page you rushed through when setting up your site, the one which you’ve yet to re visit […]

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#OBEW Week 11 – Steve Slaunwhite – Start and Run a Copywriting Business

Steve slaunwhite start and run a copywriting business cover

It makes no sense to do something you hate, even if it works. Because if you hate it, you won’t do it consistently. – Steve Slaunwhite – Start and Run a Copywriting Business If you’ve been keeping up with the OBEW posts you should be familiar with Steve Slaunwhite. He’s a highly respected copywriter who […]

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