Stop Being Persistent and Be More Tenacious!

tenacity vs persistence diagram

Tenacity and persistence.

Two words many mistakenly believe to be synonymous.

I’ll agree they’re similar in meaning. Both tenacious and persistent persons possess a will that refuses to submit. However, it’s the manner in which they refuse that’s entirely different, with one being decidedly more effective at achieving success.

A persistent person will try something again and again in the hopes that it will eventually work. Regardless of how flawed the method, they never amend or vary their approach. They’re content to think that if they continue to try, sooner or later things will pay off.

Persistence is admirable in its unrelenting approach and often signifies a hard worker. But at the same time, it’s the hallmark of a freelancer who chooses to work harder, not smarter. Continue Reading

Book review – Eliyahu M. Goldratt – The Goal: A Process of Ongoing Improvement


Can I assume that making people work and making money are the same thing?  – Eliyahu M. Goldratt – The Goal: A Process of Ongoing Improvement Out of all the business books I’ve now read, this is without doubt the most approachable. As a freelancer you probably think of yourself as nothing more than a […]

Continue reading...

The Power of Precision Writing – Why Brevity is Important

Writing less to stay more, the power of brevity

Have you ever noticed how certain writers have an unparalleled mastery of the English language. In every sentence they craft, they never waste words, and still manage to communicate their point with a succinct grace. Their prose is nothing short of amazing. It’s economical, to the point and most of all, clear. This concise crafting of copy is a […]

Continue reading...

10 Minutes to Your Own Professional Writer’s Website

how to set up a writer's website

Do you want a successful writing career? Stupid question, right? Of course you do. We all do. We want clients that pay thousands for every project, a steady flow of work and the ability to work from wherever and whenever we want. But there’s a problem. You might want these things and you probably have […]

Continue reading...

Land Better Freelance Clients Today With These 20 Questions

freelance client interviews

It’s a thought that terrifies most writers. From the security of your little writing hole you’re nothing short of a superstar. You can craft content that sells products, inspire audiences and entertain thousands. But when a prospect wants to discuss a project over the phone, it all goes horribly wrong. That eloquence and confidence you […]

Continue reading...

The Value Centric Approach to Setting Your Freelance Rate


You know, I’ve been debating how to turn this little story into a useful lesson for the last two weeks. Despite all the angles I’ve considered and three trashed article drafts, I’ve not been able to turn this tale of woe into anything more pertinent than, “Don’t Be a F*cking Idiot”. I don’t think that […]

Continue reading...

#OBEW Week 13 – Steven Covey – the 7 Habits of Highly Effective People

7 Habits of highly effective people by Steven Covey Cover

Did you ever consider how ridiculous it would be to try to cram on a farm— to forget to plant in the spring, play all summer and then cram in the fall to bring in the harvest? The farm is a natural system. The price must be paid and the process followed. You always reap […]

Continue reading...

#OBEW Week 12 – Luke Sullivan – Hey, Whipple, Squeeze This

Hey, Whipple, Squeeze This book cover

You need to find the central truth about your brand or about the whole product category. The central human truth. Hair coloring isn’t about looking younger. It’s about self-esteem. Cameras aren’t about pictures. They’re about stopping time and holding on to life as the sands run – Luke Sullivan I’m a firm believer in there […]

Continue reading...