#OBEW Week Nine – Tom Rath – Strengths Finder 2.0

By Tom Rath Strengths Finder 2.0 A New and Upgraded Edition of the Online Test from Gallup's Now Discover Your Strengths by Rath, Tom ( Author ) ON Feb-01-2007, Hardback

Strengths Finder 2.0 struck me more as common sense 1.0.

The book is split into three sections. The first third is somewhat negative and outlines how we should only focus on activities we’re good at. We’re told that the popular maxim ‘you can be anything if you try hard enough’ is misguided and that instead of trying to overcome difficulties we should simply focus on improving the things we’re already good at.

Part of me can see the sense in this. It’s very similar to Tim Ferriss advising a focus on what we enjoy to outsource the tasks we dislike or just aren’t very good at.

Yet unlike Tim Ferriss the author spends too much time on this one piece of advice. I think the first third of this book can be summed up by the famous Einstein quote below. Continue Reading

15 Types of Freelance Writing Jobs, Which One is For You?

different types of writing jobs within a niche

You know the importance of choosing a niche, right? Specialising in a small handful of industries makes it easier for you to build credibility, establish connections and earn those lucrative referrals we al want. It’s a great way to add focus to your career and really increase your income potential. But choosing a niche is […]

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#OBEW Week Eight – Pete Savage, Ed Gandia, Steve Slaunwhite – The Wealthy Freelancer

Cover of the wealthy freelancer book

Without standards, you end up accepting any morsel of paying work that comes your way, like a hungry mouse devours a crumb. You remain stuck in that gut-tightening, demoralizing position of doing work you despise, for clients you don’t like, just because you need the money. – Pete Savage, The Wealthy Freelancer I’ve got to […]

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#OBEW Week Seven – David Ogilvy – Ogilvy on Advertising

Inside look a Ogilvy on Advertising

The consumer isn’t a moron. She is your wife – David Ogilvy Every professional writer from bloggers to corporate writers, content marketers to magazine contributors can benefit from studying traditional copywriting. Copywriters produce some of the most compelling and persuasive copy out there. Getting an insight into the processes and thoughts of one of the […]

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4 Tips to Retaining More Information When Reading

retaining more information through reading, bookmarking pages.

We’ve all read a book we found to be incredibly useful. We tell our friends about how amazing it was and how it’s changed the way we look at particular topic. But for all it’s impact, if I asked you to write a detailed summary of its key points, could you do it? I’m willing […]

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#OBEW Week Six – Tim Ferriss – The Four Hour Work Week

Tim Ferriss Four Hour Work Week cover

“Focus on being productive instead of busy” – Tim Ferris If I’m being honest, I didn’t think I’d like this book. The reviews and the promotional material all struck me as very similar to The $100 Startup. Don’t get me wrong, The $100 Startup is an enjoyable read, but doesn’t really offer much in the […]

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How Climbing a Mountain Taught the Importance of Actions over Results

VLUU L100, M100  / Samsung L100, M100

What do you want to achieve through freelance writing? Are you looking to earn a little extra on the side? Do you want to replace your full-time income? Or do you want to market the hell out of a business, sell it and live the good life? What if I told you that the only […]

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#OBEW Week Five – Strunk and White – The Elements of Style

elements of style cover

Omit needless words – William Strunk Jr. It seems to me that a lot of online freelance writing advice focuses on client relations, increasing income and general best business practices. There’s comparatively little which examines the use of language and how to improve your prose. It’s strange, right? After all, your ability to create killer […]

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