How to Create Great Visual Content and Attract Traffic

How to create Visually appealing content

There’s nothing worse as a writer.

You spend hours crafting each piece of content. You slave over your keyboard ensuring your prose is perfect, the pacing’s just right and there’s an actionable, informative lesson to be taken away.

But after all your hard work, you click the publish button and… nothing.

Barely any views, a handful of shares and zero comments.

It’s heartbreaking.

You want to create content that starts conversations. Content that attracts the masses and establishes you as a great writer and authority in your niche.

But you just can’t seem to do it. Continue Reading

The Practical Guide to Writing Conversational Copy

How to write conversationally

How do they do it? What’s the magic little secret enabling certain writers, without fail, to create copy that entertains and enraptures? They’ve got an uncanny ability to turn even dry and dull subject matter into engaging text you simply can’t put down. It’s a skill that separates the good from the great. Writers who […]

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Why Tenacity Always Trumps Persistence

tenacity vs persistence diagram

Tenacity and persistence. Two words many mistakenly believe to be synonymous. I’ll agree they’re similar in meaning. Both tenacious and persistent persons possess a will that refuses to submit. However, it’s the manner in which they refuse that’s entirely different, with one being decidedly more effective at achieving success. A persistent person will try something […]

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Book review – Eliyahu M. Goldratt – The Goal: A Process of Ongoing Improvement


Can I assume that making people work and making money are the same thing?  – Eliyahu M. Goldratt – The Goal: A Process of Ongoing Improvement Out of all the business books I’ve now read, this is without doubt the most approachable. As a freelancer you probably think of yourself as nothing more than a […]

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The Power of Precision Writing – Why Brevity is Important

Writing less to stay more, the power of brevity

Have you ever noticed how certain writers have an unparalleled mastery of the English language. In every sentence they craft, they never waste words, and still manage to communicate their point with a succinct grace. Their prose is nothing short of amazing. It’s economical, to the point and most of all, clear. This concise crafting of copy is a […]

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10 Minutes to Your Own Professional Writer’s Website

how to set up a writer's website

Do you want a successful writing career? Stupid question, right? Of course you do. We all do. We want clients that pay thousands for every project, a steady flow of work and the ability to work from wherever and whenever we want. But there’s a problem. You might want these things and you probably have […]

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Land Better Freelance Clients Today With These 20 Questions

freelance client interviews

It’s a thought that terrifies most writers. From the security of your little writing hole you’re nothing short of a superstar. You can craft content that sells products, inspire audiences and entertain thousands. But when a prospect wants to discuss a project over the phone, it all goes horribly wrong. That eloquence and confidence you […]

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The Value Centric Approach to Setting Your Freelance Rate


You know, I’ve been debating how to turn this little story into a useful lesson for the last two weeks. Despite all the angles I’ve considered and three trashed article drafts, I’ve not been able to turn this tale of woe into anything more pertinent than, “Don’t Be a F*cking Idiot”. I don’t think that […]

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