Those of you already subscribed to the HaW email list will know that I’ve been working on getting permission to use a cold email template which landed a writer a rather lucrative repeat business client. Apologies for the delay but I’ve been pretty busy recently meaning it’s taken me a while to get everything sorted, still, better late than never right?
I was on one of my regular crawls through Reddit and happened across a post titled ‘This cold email landed me a $.30/word regular freelance writing gig’, can’t really turn away from a post like that now can you! After a little digging I discovered the template was adapted by a writer called Morgan Williams who runs the website thisismysidehustle.com.
Morgan says that he actually adapted the template from one created by Tom Ewer of Leavingworkbehind.com, Morgan was quite adamant about me mentioning this in the article, I assume to give credit to Tom as it is technically his template. It’s good to see that there are writers out there who know the importance of giving proper credit where it is due!
If you read the article Tom wrote on this template you’ll know that he secured his first writing gig with it which helped raise him to be one of the more prominent bloggers today. On top of this, Morgan used it to land a client with a great rate of pay so it goes without saying that this template seems to be pretty effective at delivering the goods.
Anyway, enough of the boring background and onto the template itself. You’ll find a few of my thoughts below the template on why it’s so successful.
Subject: RE: [Title of Job Posting]
I came across your available writing position and I would like to apply for the role.
I am confident that I can provide you exactly what you are looking for.
I am a former law student and I have experience in conducting interviews as sources for online content.
The following guest post demonstrates my writing style and capabilities (contains info taken from interviews I have conducted):
[URL that shows a sample of my writing work posted on the blog I wrote it for]
(More samples available upon request)
I have worked with several clients, mainly in the marketing and tech space, including: SEO agencies, internet marketing companies, bloggers, web optimization companies, and more.
I am a savvy WordPress user and I have a solid understanding of designing, building, and maintaining a website.
Check out my website here: [My personal website address]
A little bit about me – I am a 24-year-old male living in [city of current residence]. I currently have a full-time job in [my industry].
My job affords me a good amount of flexibility and I am an extremely efficient worker so you will get a great value for your investment.
I would love to become a part of the [company] team and I am very interested in helping you get to the next level!
Thank you for your time – I look forward to your response.
Why it’s Effective
IMPORTANT UPDATE – Since publishing this article I’ve found a far more effective method of pitching clients. Check out what got me a 40% response rate over a two week period!
I’ve recently been experimenting with different kinds of cold emails to see if there is a particular style that gets better results. I’ve not yet come to any firm conclusions however, generally speaking it seems as though the shorter, more succinct emails have a higher rate of response.
When you really think about it, it makes perfect sense. If you’re the unfortunate soul who has to trawl through countless replies to a Problogger job board post you’re going to be extremely grateful for the replies that get right to the point. It’s no secret that for popular jobs there will be countless applications. Oft times with the intent of saving time a large number of the resumés or proposal letters won’t even be seen by those who have the power to hire you . If the person who receives your application is confronted with an essay extolling every last one of your interests, skills and values, chances are they’ll roll their eyes and move straight onto the next application, one they can get through in a few minutes.
The difficulty with writing a succinct pitch is being able to sell yourself and your abilities. You need to demonstrate that you’re the right person for the job without making your proposal so long as to turn off and bore whoever is reading it. The template above does a great job of covering all of the key areas of who you are and what your experience is whilst briefly touching on previous clients and offering samples relevant to the industry you’re applying to.
If I had to offer any extra advice for this template it would be to expand on the testimonials. There’s no better form of building trust than through the testimonials and recommendations of previous happy clients.
I wouldn’t use them in the actual body of the email as you’ll only succeed in increasing the word count to bore inducing levels. I recommend supplying a link to your LinkedIn page in the signature of your email. If the client is interested (and has half a brain) they’ll want to check out your LinkedIn profile. Make it easy for them by ensuring it’s only one click away.
I personally also offer a link to my social media accounts. A lot of blogging clients are interested in sharing the content you produce via social media, if you can demonstrate that your accounts are well maintained, you have a large number of followers and that you’ve got a good handle on social media best practices, it’s all in your favour.
I’d like to thank Morgan for letting us use his template. If you or any one you know is in need of a writer, check out Morgan’s website here.
What’s your opinion on the template? Too short, just right or is it lacking some details you think need to be included in any proposal or pitch? If you’ve got a template you think is even better have a word in the comments and let us all know!
Image – Images Money