I see this topic come up time and time again.
A lot of the advice for driving traffic to a new site or brand is wonderfully vague.
It’s bullshit ideas and aspirational goals like…
- Publish better content than the competition
- Add internal links
- Secure backlinks
And just like that, in 6-12 months you have a chance of ranking.
Don’t know about you, but, I’m not a fan of having to wait 6-12 months for feedback on whether or not my content really is better than the competition.
The fast way of generating more traffic
I’ve wasted years of time and effort following the “do good work and wait for Google to recognise it” model.
But as soon as I changed my mindset and approach to get quick results, I saw immediate improvements in all key metrics.
And by key metrics I mean…
- Traffic to key pages on my site
- Conversion rate from traffic to free email subscribers
- Conversion rate from free email subs to paying customers
Here’s the simple, but highly effective promotion strategy Dan and I have been using to grow new articles to 100+ visits per day in under 2 weeks.
Manual content promotion works in the short term
While you’re waiting for the Google gods to smile on you, there’s only one real way to drive more traffic.
Promote like your life depends on it.
Here’s a quick snapshot of a post’s traffic from social media alone.
This post was published just a few days before and had no real chance of ranking yet.
Not huge numbers, I know.
but to get that traffic quikcly after hitting publish is no easy feat.
Here’s a basic outline of our content promotion strategy to drive immediate traffic to new sites and blog articles.
Our content promotion startegy
Every piece we publish has a number of elements we can pull for promotion. We’ll go through the piece and select things like…
- Custom images
- Key ideas / opinions
- Simple step-by-steps we can turn into shareable bullet points
- Anything that stands out as a value bomb
Then we’ll pick one of those elements every day and share it across multiple platforms.
The general process looks like this.
- Share to Twitter as a short thread (like this 👇)
2. Reformat and share on LinkedIn (like this 👇)
3. Share a slightly amended post to Facebook groups
Make sure that you focus on value over a straight promo though.
Here’s one I shared that went well.
If you want to join a good Facebook group focused on growth, check out our group here.
4. Share as a relevant Quora answer (like this 👇)
5. Reshare articles to Medium
I put all of my articles behind their paywall so I’m eligible to also earn money from them.
6. Submit to various syndication sites
So I also submit the articles to a few places including…
- Growth Hackers
Then we repeat that process every single day.
It takes us about an hour a day to do, but it helps propel traffic to articles that would otherwise stagnate.